Marketing a Destination

As I was traveling around Europe, I noticed that there were a lot of travel agencies, specially nearby the central train station of different cities such as Zurich, Milan, Munich, etc. All of them offered special getaways to different places in the world.

In Rome, some of the signs indicating the way to the airport have airlines publicity, mentioning a destination.  I think that this is a very good strategize because airports are related with traveling, so when people look at the ad and see a special promotion, it immediately calls the attention and stimulate the desire to have vacations soon.

I found a travel agency at Postdamerplatz n Berlin. They had different promotions to the Caribbean, and Latin America. Later, I realized that in all the trains were posted little bus advertisements that promoted destinations in Germany. 

Besides, I found really interesting the presentation that we presented about the Berlin Card and all the strategies that should be followed to inform the people about the existence of the card before they arrive to the city. I think this is a very good product if its marketed differently, making it necessary for any tourist that visit the city or locals who want to learn more about where they live.