I have been traveling around Europe for almost two months, I’ve learned that more than 27 countries that belong to the European Union are voting to elect the new members of the European Parliament whose offices are located in Brussels. I have seen lots of advertisements promoting either candidates or countries.
However; the one which specially called my attention, was something really unusual, in Barcelona. This ad was a blue stand with 2 packages of chicken on the top. It reads: How much labelling do we need?
When I saw those chickens, I thought that it was a campaign about food but when I stopped and read, I realized that it had nothing to do with the topic. The advertisement was about the elections in the European Union.
I was not able to understand what was the message in the tag because it was written in Catalan, which is the dialect spoken in Barcelona.
I asked why they were trying to approach the locals in this way, and I was told that the main reason is to call as much attention as possible. It absolutely called my attention but I didn’t get the message at the first sight
This is good and bad advertising. Some people will think it is stupid. Some people will think it is a good idea because it attracts attention. We learned that if you use something unrelated to the message in your advertising then the audience will be put off and change channels or move on. Not understanding the language only enhances the desire to move on. This technique can help someone help remember the ad or just help it become forgotten. David Diaz
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